We’re ready for our close-up!

The University of Pittsburgh Clinical Research Site for the HVTN has been selected as one of the pioneering sites for a social media study, focused on HIV prevention. Our dedicated clinic and ID staff, along with passionate community members, recently came together for a professional video shoot right in downtown Pittsburgh. Here’s your exclusive behind-the-scenes peek into the making of a brand new social media campaign!

What’s the Study About?

We’re diving into how enhanced community engagement and communication support can significantly boost recruitment for phase 1 HIV prevention studies. Our goal? To ensure that marginalized communities, who are disproportionately affected by HIV, have increased access to early-stage preventive HIV vaccine trials.

How Are We Doing It?

We’re harnessing community-based participatory research methods, drawing from our experiences in battling COVID-19. Together, we’re refining, testing, and evaluating an innovative media campaign alongside developing a dynamic communication strategy. Our aim is to dismantle misinformation about vaccines and vaccine trials while amplifying accurate information where it’s needed most.

Get ready to join us on this journey towards a healthier, more informed future!